World Heart Day 2022 – Abbott

To mark World Heart Day 2022, Abbott asked us to create a campaign which celebrated all the amazing work done by cardiologists around the world.

The insight: Cardiologists care for their patients in ways which extend far beyond their consultation

The idea: To build a campaign around all the 'extra care' which Cardiologists give to patients, from comforting and educating loved ones, travelling to congresses and reading papers, double checking their notes and more.

To further support the campaign, we went to Croatia to film this talking head video with Dr. Goran Krstatic, a leading cardiologist, aimed at demonstrating the benefits that Abbott's cardiovascular biomarker assay, high-sensitive Troponin I, can provide to preventative medicine in cardiology. We also filmed a video with a patient who had discovered she was at increased risk of heart disease thanks to the assay, and had been able to take preventative steps against it.