Regeneron – OLAALI The Heart Doesn't Care

This campaign was a winning idea from me and my Art Director partner for a large US-based Regeneron pitch. The product was a weight loss medication with a CV indication, and our whole idea was around the way weight loss is spoken about in popular culture, versus what really matters for the heart.

When we think about what's really important, it's critical we aren't fooled by the headlines, celebrities, and waist size conversation that is dominating our feeds. Heart disease remains the leading cause of death in the US. The heart simply doesn't care about the trends, likes or headlines. The heart wants what it wants, yes. But more importantly - the heart needs what it needs. Health.