Get there with PureWick™ – BD

Encouraging women living with night-time incontinence and their caregivers to try PureWick™, a urine management system from BD specifically designed to ease the burden of incontinence on patients and caregivers.

The insight: For women and their caregivers, having to rely on leaky, uncomfortable incontinence pads at night makes proper sleep feel intimidating and impossible.

The idea: By focusing on and dramatising the challenges, we can capture the emotional burden of incontinence and offer the PureYou programme and PureWick™ as a solution to the problems and discomfort they face, and the concerns their families and carers have.