The iTero effect – Align Technology

Align needed to ro reach and acquire new dental GP customers for iTero by raising the awareness of the restorative capabilities of iTero, and then inspiring them to digitise their workflows. We need to demonstrate that choosing iTero will help them achieve whatever their personal goals are.

The insight: Dentists are pulled in a million directions, with constant competition to be industry leaders, provide optimal treatment outcomes, all while still trying to find time for themselves in their own lives.

The idea: Linking the feeling of iTero to the idea of ‘the butterfly effect’ speaks not just to the motivation behind GPs choosing iTero, but the actual benefits it will bring to their lives. Visuals can incorporate the different aspects of life that the iTero effect will benefit. This can be shown visually using a kaleidoscope effect, demonstrating that amongst the multiple moving parts and pieces of life that a GP has to balance both inside and outside the clinic, iTero provides a focal point for empowering them to reach equilibrium.
That's the iTero effect.