Predictable Futures – Align Technology

Driving behaviour change in orthodontists to choose clear aligners as first choice treatment for their teenage patients instead of wires and brackets. Align’s objective is to reinforce in orthodontists that they are the heroes, possessing the power to bring about a substantial transformation in their teenage patients and impact their futures. 

The insight: Predictable treatment outcomes are key for orthodontists, and enable them to have confidence in knowing their work will have a positive impact on their patients’ lives. 

The idea: This route heroes the mastery and craftmanship that lies in the hands of the orthodontist in creating predictably beautiful, healthy smiles for their teenage patients using the metaphor of an artist and highlighting the transformative impact that their work will have on their patients. The power to create healthier, more confident futures for teenage patients is in their hands.

PR: A travelling exhibition that showcases local artists creating portraits from AI generated sketches.

Congress: We turn part of the Invisalign booth space into a public canvas for attendees to create their own masterpieces.
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