Novo Nordisk – WEGOVY Live Lighter

In the backdrop of increasing competition from Lilly, I was the global creative copy lead on this a huge Global and US relaunch of Wegovy. This was a massive project which took over a year to complete, from conceptualisation of Live Lighter to the development of a huge array of campaign materials including the shoot, brand books, messaging libraries, iVAs, films and more.

Novo wanted us to push the brand in a distinctly more consumer-like direction, and this campaign was hugely well received. At the time of writing, it has received 3 nominations for awards at the PMi awards, amongst other US-based accolades.