Novo Nordisk - Ozempic in Alzheimer's Disease

I worked on a launch campaign for Ozempic in Alzheimer's Disease. Unfortunately, the phase III trial failed and the work was pulled, but still loved this concept!

The House of Ozempic uses the warm, familiar image of a softly lit home to symbolise the presence and clarity of mind of a person with early Alzheimer’s. By showing little vignettes of life, this route highlights Ozempic’s ability to keep the lights on for longer in the lives of people with early AD. The headline, “The lights are on and everyone’s home,” conveys more than physical presence - it reflects awareness, memory, and emotional connection – turning everyday domestic scenes into a simple story of presence.