It's time for iTero – Align Technology

Align needed to ro reach and acquire new dental GP customers for iTero by raising the awareness of the restorative capabilities of iTero, and then inspiring them to digitise their workflows. We need to demonstrate that choosing iTero will help them achieve whatever their personal goals are.

The insight: Dentists are pulled in a million directions, with constant competition to be industry leaders, provide optimal treatment outcomes, all while still trying to find time for themselves in their own lives.

The idea: With iTero’s latest digital technology, GPs can achieve greater clarity and confidence in redefining balance in their lives. Beyond efficiency, digital workflows with iTero fundamentally gives GPs back time – minutes saved in practice becomes time spent with loved ones, treating patients, growing their practice, whatever is most important to them. While the time saved in each individual use of iTero may seem small, this builds up to large chunks of time which GPs can spend in whatever way they choose. We utilise a graphic device commonly associated with digital timekeeping to make further reference to the benefits that iTero brings as part of a digital workflow.