Indexor testimonials – Abbott

Abbott wanted a video for the AlinIQ digital health solution website which explained the wide range of benefits that Indexor can provide to both GP clinics and laboratories. The video needed to portray the HCPs as relatable, real people, as well as clearly demonstrating the benefits that Indexor has brought to their life and practice and how it has enhanced operational and clinical efficiency across the diagnostic cycle.

To do this we spent the day with the team, enocouraging them to talk naturally about their experience rather than scripting or pre-empting any specific responses.

For the visual direction, we wanted to capture a mix of wide angle shots juxtaposed against some close up, detailed imagery, to demonstrate the benefits to the bigger picture that Indexor's detail brings.