Catching Life – Abbott

A celebration of the people who make Abbott’s preventative work in cardiovascular disease possible. The campaign aims to excite and invigorate the internal troponin teams, making them feel part of a pioneering movement in the therapy area; a campaign created for them. Catching Life is the unique identity of the campaign. It aims to bring a sense of belonging and ownership to the teams through a consistent, exciting look and feel which encompasses the vibrancy and energy of the movement they are part of. With four pillars, communication to the team is clearly labelled and easy to engage with.

The story for the team:

It starts with you.
You are all leaders in the global fight against
cardiovascular disease.
We need your innovative ideas and disciplined determination, and we value your endless energy and continued compassion. So, this one is for you, for connection, for continuing the fight to prevent cardiovascular disease early so that patients can live longer, healthier lives.