AstraZeneca - Breztri (2024 pitch)

This was a pitch for a US-specific consumer campaign being led by the US side of Song Life, which I contributed some ideas to.

BREZTRI is a triple therapy for COPD, which can help to prevent disease exacerbation - the main cause of reduced quality of life for people living with COPD due to preventing them from doing the things they love. The strategy focused on differentiating BREZTRI as the all-in-one COPD option which empowers patients to expect more from their medication