Astellas - Veoza

This work was done as part of a large multi-brand Astellas pitch. This particular concept was for a product called Veoza, a non-hormonal treatment for menopause and hot flush.

The idea: Own The Heat

Who says women of a certain age have to slow down? What if you don’t want to stop going out with the girls, having late nights, getting sweaty?
This route celebrates the fact that women don’t just lose their zest for life because they get to menopausal age, and highlights how Veoza empowers them to keep living life, unapologetically.