A night in the life – Pfizer

We were tasked with creating a video to live on the Cibinqo website to remind dermatologists of the impact of moderate to severe atopic dermatitis on patients' lives, based on a survey which Pfizer had carried out amongst patient groups. They initially asked us for a simple infographic/stat based video, but we conceptualised this more emotive idea and encouraged them to be braver and more impactful in their approach.